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Shane Hollingsworth during the 2021 Little 500 at Anderson. (Harpo photo)

Team owner Greg Nolen before the start of the 2021 Little 500.


Nolen Racing is a top 500 Sprint Car Tour team based in Whiteland, Indiana. In 2024 we'll concentrate on the Little 500 and other selected asphalt sprint car events.  We won HALF of the races in the 2019 USAC Silver Crown series enroute to the driver championship with six-time series champion Kody Swanson, and finished second in 2020.  We're also the 2018 AND 2019 LITTLE 500 WINNER. With two cars driven by Kody Swanson and Shane Hollingsworth, we led an unprecedented 499 of the 500 laps of the 2019 Little 500, the most prestigious asphalt sprint car race in the world!

Nolen Racing...always a contender!


Nolen Racing would like to invite your company to reap the benefits of our nearly $1 million investment in motorsports to activate a national or regional motorsports marketing program that will increase your company's exposure and sales.


Motorsports fans are loyal. When shopping, they choose products that are involved in their favorite sport over ones that aren't.


The sport naturally generates excitement, which transfers to the companies that support it. Although our division of the sport caters to a blue-collar, grassroots clientel, motorsports in general is known for its high-tech qualities, where teamwork and precision generate results.


We can help you harness the power and excitement of motorsports to reflect positively on your company and ultimately increase sales.





Gene Nolen (at left), founder of Nolen Racing, was a top USAC Silver Crown team owner for nearly 40 years before his death on April 8, 2020.  His passion was engineering, and he insisted on the best equipment possible.






Gene's son, Greg Nolen, has continued the team in honor of his father.

Nolen Racing's inventory consists of some 13 race cars, two trucks, three trailers, engines, wheels and all the assorted items that are necessary for a team that wins. We work out of a 5,500-square-foot headquarters south of Indianapolis.


Our All-American drivers are among the best in open-wheel racing, including veteran Shane Hollingsworth, a Hoosier Hundred winner who finished second in the Little 500 in 2020, and rising star Emerson Axsom.


Our team members are passionate about the sport and our team, and they work long hours to ensure our success. Many of them have been members of our team for over 20 years.







Most companies don't have the budget to purchase naming rights to a stadium or a professional sports team. By working with Nolen Racing your company will have a car that's capable of winning, and it will carry your logo and your colors in both national races and key regional races in the Midwest.


Our drivers are excellent spokespeople. Our transporters serve as rolling billboards. Collectable autograph cards can include coupons to drive fans to your business. We offer traditional media exposure as well as exciting content for your social media efforts. Corporate hospitality and networking are other benefits. We're an all-American team that competes nationally in your backyard, and we'd like to invite your company to join us!


For more information, contact Linda Mansfield of Restart Communications at (317) 201-0729 or


We promise no pressure; just results.

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